The big picture
One number stood out in the Spring 2025 National Coffee Data Trends report: the increase in specialty coffee consumption. While the average American’s high coffee guzzling is nothing surprising, consuming as much as three cups of coffee per day on average, specialty coffee is earning a special spot in their hearts. Between 2020 and 2025, specialty coffee consumption increased by nearly 18%, rising from 39% in 2020 to 46% in 2025.
Among all the options, espresso-based drinks (cappuccinos, lattes, macchiatos, and the like) are winning hearts. That’s not surprising, since espresso has always been a versatile staple on any barista’s menu. And while they account for fewer cups consumed overall, non-espresso-based beverages, like cold brew, also saw a 42% increase compared to 2020 levels.
There’s also no place like home. Despite the allure of opulent and radiant coffee shops, home remains the preferred spot for coffee. Whether it’s drip or instant, it doesn’t matter. As much as 71% of past-day coffee drinkers made coffee at home, a sharp rise from 63% in 2020. In tandem, the popularity of household coffee machines has grown. Additionally, coffee lovers are increasingly purchasing their beans online.
Specialty coffee is our game. In fact, we’ve partnered with Michelin star chef Echo Jo to create a list of her signature coffee drinks. These items will only be available for a limited time at our Seattle Hill 7 location. Read on for more details!
Our favorite coffee stories this month
The best time of day to drink coffee for maximum benefits isn’t first thing when you wake up - Alexa Mikhail
Neuroscientist and podcast host Andrew Huberman suggests waiting for 90 minutes after waking up to receive the maximum wakefulness, But other factors at play, too. Alexa Mikhail digs deep into the best time to drink coffee.
The Physics of the Perfect Pour Over - Katrina Miller
Physicist Arnold Mathijssen reveals the secret on how to achieve the perfect pour-over coffee using science to the New York Times.
The 14 Best Coffee And Chocolate Dessert Pairings To Make Your Taste Buds Sing - Nicole Adams
Espresso and tiramisu? Yes please! Satisfy that sweet tooth with these heavenly coffee and dessert combinations.
What’s Artly been up to?
We’ll be holding an exclusive taste test at our Seattle Hill 7 location next month! Check out these signature coffee creations by Echo Jo, a Michelin Star Chef.
Seattle Fog
Seattle Fog balances the intensity of espresso with the bergamot fragrance of Earl Grey tea topped off with the nuttiness oat milk. It infuses lavender water and herbes de Provence, which include thyme and rosemary for savory herbal notes.
Jasmine White Mocha
The Jasmine White Mocha uses medium-roast espresso to support the freshness of Artly’s house-brewed jasmine tea and the smoothness of white chocolate. Float it with our elderflower cream foam to carry the flowery note from start to finish.
Coconut Cardamom Latte
The Coconut Cardamom Latte offers a cozy coconut taste. A shot of espresso and cardamom bitters layers the sharp edge of bitterness with warm spice, which is contrasted by the rich sweetness of maple syrup, then mellowed by generous pours of coconut milk and coconut cream. A sprinkle of toasted coconut flakes garnishes its profile with a hint of smokiness.
Guihua Latte
The Guihua latte creates a complex yet soothing flavor by harmonizing rooibos tea, guihua blossom syrup, whole milk, and Madagascar vanilla. It’s energized with a double shot of espresso, amplifying the floral freshness without overwhelming them.
Try our pour-over coffee made using specialty beans from Archers Coffee, exclusive at Hill 7:
Finca El Paraiso “Letty” Geisha Washed - Columbia
A blend of peach, apricot, dried mango, and milky oolong.
Pepe Jijon Geisha Wave Washed - Ecuador
Offers lively citrusy notes of orange blossom, nectarine, white grapes, and pear.
Archers Alo Village Anaerobic - Ethiopia
Tastes of lavender, bergamot, mandarin, peach, and green tea.
Finca Lerida Honey Mosto – Panama
A swirl of jasmine tea, peach, sugar cane, and papaya.
Coffee tip by Joe
Water quality matters as much as the beans! To extract the most flavor out of your expensive grounds, use fresh, filtered water, and heat it to 195–205°F (90–96°C). Too hot makes coffee bitter; too cool makes it weak.
About Artly
Founded in 2020, Artly blends advanced AI with artisanal coffee craftsmanship, delivering specialty coffee through robotic baristas. With nine U.S. locations and over 1 million cups of coffee served, the company is trusted by global brands including Microsoft, MUJI, and Nvidia. Artly is shaping the future of food and beverage automation while preserving the art of coffee.
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